What needed answering?
A combined ice, education and sports concept presented a difficult validation problem. The client needed to understand whether the region could support the concept and which parts of the program had the strongest foundation.
Look beyond property comparables.
The work compared 15 markets across ice participation, youth sports, education demand, household income and regional accessibility. These indicators provided a way to examine demand beyond existing facilities.
Assess core demand and higher-upside components.
A purpose-built market index examined patterns shared with comparison markets. The program was separated into its underlying foundation and higher-upside components, clarifying which assumptions supported the investment case.
What changed?
A clearer product and sequencing strategy.
The study identified education demand as an important part of the opportunity. That finding informed what the client should develop and how the program should be sequenced.
The engagement delivered a demand thesis and development recommendation for the combined concept.
Working through a similar decision?
Discuss your objectives